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Index Providers Must Now be Proactive
By John Spence,
Associate Editor
"Innovate Or Evaporate."
That's what it says on the Fortune mouse pad on my desk,
compliments of the venerable magazine publisher that also manages
a family of equity benchmarks. In light of recent events, other
index providers would do well to adopt that slogan.
Many strong upstarts such as Lipper and Morningstar are banking
on their powerful brand names to muscle into an indexing business
that has been dominated by only a few firms for decades.
More importantly, retail index fund king Vanguard recently set
the wheels in motion for a potential switch of some of its biggest
index funds over to new MSCI benchmarks under development. In one
move, Vanguard has sent a simple but powerful message to index providers:
You can be replaced.
This could shake up an index business that has a decidedly academic
feel to it. A handful of index providers have leveraged recognizable
brand names and collected steady licensing fees since the 1970s.
"Existing popular indexes have enjoyed so much exposure because
of their first-mover advantage," said Diane Garnick, global
investment strategist at State Street Global Advisors. "However,
brand name could become less important as investors get more index
savvy and understand the flaws in today's widely-used indexes."
Garnick was recently appointed to a committee of industry experts
put together by STOXX Limited, which maintains the European equity
Dow Jones/STOXX indexes. Garnick, the only American to be appointed
to the eleven-person committee, said the purpose of the group is
to facilitate interaction between academic-minded index providers
and industry practitioners who manage passive funds.
Such formal arrangements between index providers and passive fund
managers should become more commonplace in the future, and index
investors stand to gain from the dual search for index best practices.
The index construction business is getting more competitive, and
customers benefit from increased competition between service providers.
Indexes are no longer academic tools for taking the market's pulse;
they are now the basis for managing large portfolios.
Shape up or ship out
It appears that Vanguard has two major concerns with the S&P
indexes it licenses: incomplete methods for measuring style and
excessive turnover. The new MSCI domestic indexes use many variables
for measuring growth and value, and also employ a "buffer"
or "band" system for determining when stocks move in and
out of style and market-cap indexes. The buffer system reduces turnover
because adjacent indexes have overlapping boundaries, rather than
a definite line in the sand.
It's also hard not to believe that fallout from the licensing dispute
between Standard & Poor's and Vanguard didn't motivate Vanguard
to contemplate moving away from the S&P indexes. Although Vanguard
index fund manager Gus Sauter said the S&P lawsuit had nothing
to do with Vanguard's laying the groundwork for switching indexes,
some industry analysts have said that the case vexed Vanguard because
it feels it has in no small way helped foster the immense popularity
the S&P indexes currently enjoy.
Short-term pain vs. long-term gain
Tinkering with indexes that have large sums of investor cash tied
to them shouldn't be taken lightly, as evidenced by MSCI's decision
to move
its benchmarks to free-float weighting last year. The move was necessary
because MSCI's weighting system was outdated, and was saddling index
investors with excess costs.
Many analysts feared the switch would roil MSCI index funds with
turnover, taxes, and front-running by predatory hedge funds. After
consulting with passive funds, however, MSCI developed a game plan
to manage the switch with minimal pain. In short, MSCI was proactive
with its customers. Enacting the changes in a two-step process over
the course of the year allowed index fund managers to avoid being
front run and to manage the transition at their own pace. By and
large, the calamitous losses for indexers predicted by many analysts
never materialized, and front-running the rebalance turned out to
be a loser's game.
The bottom line is that investors benefit over the long haul from
better-designed indexes, despite the turnover that results when
a fund switches benchmarks. Vanguard says it isn't bound to adopt
the new MSCI indexes, but if it does make the switch it will undoubtedly
work hard to minimize turnover and keep front-runners off balance.
S&P has indicated it is considering changing some of its methodologies,
but one wonders if it isn't too late already.
09/03/2002
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