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Lee
Kranefuss Interview Page
6
IF.com:
Do you think ETFs are going to remain a niche market or do you think
that the mutual fund industry is going to completely evolve?
LK: I don't know, time will tell what's going to happen there.
Have you seen the FRC study yet? There's a great study out from
the Financial Research Corporation, they say from their broker surveys
that actively-managed ETFs will have 16.5 percent of equity fund
assets by the year 2007. It's a very compelling product and there
are a number of advantages. You can buy it in any brokerage account
you want, and you can use it the same way as equity. Mutual funds
are a little bit inflexible in some ways, they cannot by bought
and sold during the day. They're relatively difficult to borrow
against if you have a margin account and you just want to raise
cash against them. They're just a different beast.
IF.com: Where do you see the iShares being five years down
the road in terms of net assets?
LK: That's very hard to say because it's going to depend a lot
on what the overall market does, and how aggressively people adopt
ETFs as an alternative. We think that this is going to be a market
that continues to grow. We ended 1998 at about $15 billion in assets,
and we're up to about $40 billion to $50 billion right now. And
so it's a market that's growing fairly quickly as more and more
people find out about the benefits.
IF.com: It looks to me like a lot of other players are trying
to step in now.
LK: There's certainly a lot of attention and it validates
what we've been saying for a number of years that these are great
products. And so time will tell what the competitive landscape looks
like, what investor demand looks like. We think it's a great product
for us to be aligned with as the world's largest indexer, the world's
second largest money manager, the largest institutional manager.
It's a great product that features what we bring to the table: scale,
technology, and low cost, for individual investors as well as institutions.
09/25/2000
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