Fueled by soft European economic performance, soaring oil prices,
and uncertainty about its prospects as a currency, the euro has
slumped to all-time lows. Initially viewed as an embarrassment
to euro diehards, the exchange rate is now causing genuine concern,
not only in Europe, but in U.S. markets.
Source: National Association of Realtors
For a U.S. multinational company with significant exports,
the problem is a simple one. With a weak euro, European consumers
are less able to buy American goods. This puts a hit on corporate
earnings. On the supply side, a volcanic U.S. economy and a
richly valued dollar have put imports at record levels. This,
coupled with shrinking demand in Europe, has led to record trade
deficits. These deficits, and a falling demand for goods produced
in the United States, could ultimately threaten the health of
the seemingly unstoppable U.S. economy.
And how does the price of crude oil factor into all of this?
Prominently, very prominently indeed. Crude oil trades in U.S.
dollars. Every time someone wants to buy oil, they convert local
currency to dollars, and then buy oil. With the oil price more
than doubling since its 1999 low, more than twice as much European
currency needs to be converted to dollars before the oil is
purchased. Compounding the effect in Europe (and affecting U.S.
businesses as well) are the increased costs and lower productivity
caused by rising oil costs.
And today President Clinton directed the release of 30 million
barrels of oil from the government's emergency stockpile. Could
such a straightforward plan save the world from a woeful plunge
into darkness? No - but it very well could garner a few votes
from the gas-guzzling American public.
In a different realm of government intervention, the European
Central Bank and associated European governmental agencies have
a woeful record at trying to woo currency markets into buying
more euros. What was once seen as blundering, now has the appearance
of a fundamental problem. Aside from Spain, most European economies
have continued to show signs of weakness, and the euro is sitting
near its all-time low.
As any good contrarian knows, this is often the sign that a
reversion to the mean is at hand. Japan had its run in the 1980s.
The United States has been going strong through much of the
1990s. Surely Europe's time has come. Or maybe not.
I'll go out on a limb and put on my prognosticator's cap. My
feeling is that there are two major issues aside from the oil
price and soft European economy that are holding the euro back.
One is uncertainty about the whole euro project. The other is
the upcoming presidential elections. Both events will pass into
history in less than a year.
Obviously the euro plan is unprecedented. It is an ambitious
project to merge many of the world's most powerful currencies.
But, come hell or high water, it will happen in early 2002,
when the Germans are forced to trade in their marks, the French
their francs, and the Italians their lira.
Why, you ask, does the presidential election have to do with
the euro? A lot, potentially. While Gore's oil dumping project
is unlikely to significantly affect the European economy, a
concerted effort to shore up the euro, backed by U.S. support,
could. With the IMF already supporting efforts of major governments
to buy large amounts of euros to prop up the exchange ratio,
just the approval of the United States of such an endeavor could
move the exchange rate up.
If I was a betting man, which of course I am not aside from
having money in a broadly diversified portfolio of equities,
bonds, and real estate, I would say that I see a reversion to
the mean (if there can be such a thing in the currency's short
history) for the beleaguered euro. The combination of U.S. support
for euro stability, coupled with a new influx of European retirement
investment, and above all the Europeans just making it past
the switch to the euro should see a resurgence on the Continent.
Go shore up your collection of Europe's old currencies while
the getting is good.