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Portfolio Theory - Advice in a Multifactor World
John H. Cochrane, Federal Reserve Bank of Chicago
By Jim Wiandt
June 7, 2000 |
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here to link to a pdf file of the research paper
A bewildering array of new portfolio theories confront the investor
as he tries to put together an investment strategy. Cochrane's
paper touches on some of the more important studies, and ultimately
comes to a number of conclusions that should come as no surprise
to index investors.
Taking a machete through thickets of data-mining and the occasional
suspect conclusion, Cochrane emerges with some lucid thoughts.
Know your risk factors. Apply multifactor efficient-frontier logic
to your portfolio. Remember the law of averages. Avoid fees, taxes,
and snake oil salesmen.
Risk Factors
1) Know how much certainty you are willing to sacrifice for the
promise of high returns. Do you have the fortitude to carry your
plans through? For Cochrane it is just a matter of deciding whether
or not you are more risk tolerant that the average investor. If
you are, you'll invest 60% of your money in equities. If not,
you will invest less. The exact ratio, of course depends largely
on point two.
2) Understand your investment horizon. The shorter your horizon,
the less risk you want to take. A graphic illustration of this
point can be found in Larry Swedroe's risk
article. Over most longterm periods, stocks outperform other
asset classes.
3) What are and are not your risks? You should
adjust the factors in your portfolio analysis to match the risks
you face. If your job is at the front end of the New Economy for
instance, you may want to diversify away from the market. Conversely,
if you are living on investment income and are unconcerned about
a recession, you will want to invest in recession-sensitive sectors
of the economy that hedging investors avoid, driving up their
risk premiums.
Apply multifactor efficient-frontier theory to your portfolio
The market has a balancing point between different rates of return
and risk or volatility. The efficient frontier refers to portfolio
asset allocation which outperforms this mean. The goal is to find
the optimal balance between returns and risk, seeking less risk
and higher returns. For a graphic explanation of this point, see
Figure 1. The straight line indicates the mean-variance frontier,
the market's mean balance between average returns and volatility.
Investors want allocations that place their portolios to the upper
left of the chart, enjoying higher returns with less volatility.
Investors using this traditional two-factor models can achieve
efficient portfolios through a combination of two asset classes,
equity index funds and risk free investments, including bonds
and money market funds.

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The next step if for the investor to add additional pertinent
factors in determining the portfolio's efficient frontier. For
example, a small businessman might want equities that are less
sensitive to a recession to hedge against the decline of his own
business. This investor would be willing to sacrifice a certain
degree of higher returns and lower volatility to gain safety in
the event of a recession.
Adding a third factor provides a new mean-variance frontier,
which appears in Figure 2 as a three-dimensional cone. Illustration
B shows the mean frontier that is formed with the inclusion of
a risk-free investment, like a government bond or a money market
fund. In this case, the principal is the same as the two-factor
model, except that portfolios that find their way into the efficient
frontier can now be achieved with combinations of three types
of funds: equities, bonds or money market funds, and a portfolio
that is adjusted for the investor's chosen third factor.

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Look at apparent free lunches with healthy skeptism
Never forget that for every investor who is buying a stock or
asset class for its risk premium, there is another investor who
is avoiding it because he feels that the risk is too high. This
is an issue that is really on the front edge of the index investing
debate. Current data tends to indicate that some asset classes,
such as small cap. and value stocks carry a risk premium, meaning
investors can expect higher returns from these asset classes.
Some economists (such as Fama and French) believe that the premiums
of certain asset classes are caused by higher risk. Others believe
that this imbalance in pricing is caused by the irrational behavior
of investors, who flock to equities that are in favor, and shy
away from those that aren't. Cochrane sees economists as being
about evenly divided between the two camps.
Understanding the reason for the market's behavior is critical
to making the best investment decisions. If the risk is real,
then you can invest in these equities - but with the understanding
that you are gaining higher returns at the expense of additional
risk. If the higher returns are indicative of irrational investor
behavior, you would be a fool not to invest in the underbelly
of a market inefficiency that is certain to revert back to the
mean. However, if the irrational behavior is ingrained into the
human psyche like, say flying in airplanes, it is for all intents
and purposes the same as real risk. Cochrane advances another
argument: that the risks are real, but narrowly held - thus a
few investors are capturing a risk premium at a cheap price.
Understanding market behavior comes down to a question of reversion
to the mean. If, like Fama and French, you believe that the risk
in small cap and value stocks is real, and therefore the premium
is real and will endure, even with the market turning against
these stocks, we can eventually expect the return of their historical
premiums. This is a critical point for asset allocation. If we
can expect equity premiums and risk levels to continue at historical
levels, we can feel confident investing in equity index funds
over a longterm horizon, gradually decreasing our holdings in
riskier equities and increasing our holding in bonds and money
market funds as we near retirement. If equity pricing is more
akin to a "random walk," or a coin flip, then (per Merton
and Samuelson) it may make sense to determine an asset allocation
and simply maintain it through continuous rebalancing.
Think Twice Before Trying to Time the Market
If there is some consistency in historical equity returns and
valuations, the most obvious benefit to the savvy investor would
seem to be an ability to time the market. Cochrane analyzes some
recent studies dealing with market timing and emerges with healthy
skepticism. The fact that the studies necessarily select limited
ranges of data leaves their claims of extraordinary market-timing
premiums open to suspicion. In the case of a study by Campell
and Vicera, which holds that investors should buy into markets
with a high dividend/price ratio and sell into markets with a
low dividend/price ratio, returns predictablility in the 50-year
sample were sliced in half by the past two years of low
d/p ratios and high returns.
If there were a magical timing solution to the market, one would
think that something more than one in four actively managed funds
would be able to beat the market. As Cochrane so eloquently puts
it "If the strategy is real and implementable, one must argue
that funds simply failed to follow it." You can argue predictive
theories until you are blue in the face. It is difficult to argue
with returns. (though Fama and French attempt to do this in a
forthcoming publication by arguing that the premium that equities
have over risk-free investments may very well be much smaller
than is held by conventional wisdom).
Remember the Basics
While it may be possible to come up with numbers that conform
to virtually any economic theory imaginable, there are things
you can control. Fees. Taxes. Narrowing the gap between
your real returns and mean market returns.
Most basically, it doesn't seem to make a lot of sense to absorb
the higher expense ratios and tax consequences of actively managed
mutual funds for lower returns. It is all a lot of to-do to come
back to one simple solution for your portfolio: index funds.
John
H. Cochrane is the Sigmund E. Edelstone Professor of Finance
at the Graduate School of Busniess at the University of Chicago,
and works as a consultant for the Federal
Reserve Bank of Chicago