Hulbert Attacks Efficient Market
Theory
Will McClatchy, Editor
The New York Times lends great authority
to everything it publishes. It is generally thorough
and conscientious. That is why it is shameful to see
the dignified institution let a paid stock picking
professional use it as cover for misleading, simplistic,
self-interested drivel such as "Dot-Com Makes a Company
Smell Sweet", which appeared in The Times on
August 15.
The author, Mark Hulbert, publishes the Hulbert
Financial Digest, but contributes to The Times
frequently. His articles are distributed across
The Times wire service and often appear in
regional newspapers as if he were a bona fide Times
reporter whose articles are read by a world-class
copy desk. Clearly they are not.
This article pounces on a thoughtful academic study
which uncovered limited evidence of inefficiency in
the superheated Internet sector. The article makes
the claim that efficient market theory is dead and
useless with laughable logic and evidence.
"Accepting the [efficient market] hypothesis means
accepting that all money managers' attempts to beat
the markets are doomed," writes Hulbert.
How did that ridiculous statement get past the copy
editors? Apparently Hulbert has no knowledge of grade
school mathematics, much less efficient market theory.
Many individual money managers will outperform the
market and many will not. The average investor will
match the market, by definition. Before fees. Outrageous
fees over time squeeze performance for investors in
most actively managed funds.
What the most popular "semi-strong" form of efficient
theory suggests is that reliably predicting performance
from published information is a waste of time because
that information is factored into a stock price. Inefficiencies
are few and far between and extremely hard to predict.
Clearly his aim is to prop up the sad performance
of newsletter publishers and money managers alike.
Of course after fees are included, the odds turn
decidedly against the active investor, especially
after many years of returns are compounded. That is
why smart investors prefer money managers over Las
Vegas, and really smart investors prefer indexing
over money managers.
Just to make sure we didn't misunderstand this quite readable
study, we called one of the co-authors of the study, "A
Rose.com by Any Other Name", by Michael J. Cooper and
P. Raghavendra Rau, both assistant professors of finance
at Purdue University. An
interview of Professor Rau contradicts much of what
Hulbert insinuates.
According to Rau, this study does not offer conclusive
evidence against even the rigorous "semi-strong" form
of efficient theory, and it certainly does not claim
that inefficiency is pervasive and easy to spot in
advance. Investing in companies signaling their desire
to operate in the Internet is not necessarily irrational.
Personally I suspect he may have uncovered fleeting
inefficiency, but then again the Internet will only
come once, so it was hard to predict.
"It doesn't disprove efficient markets completely,"
he said. "It is evidence against it."
Clearly not all markets operate efficiently at all
times. Many wild speculative bubbles have been recorded,
with none so outlandish as the Dutch tulip craze in
which speculators invested their life savings in tubers.
Some made out fabulously, if they got out before the
crash. Does that prove that it is easy to spot insanity?
Imperfect efficiency is not always easy to exploit.
There is no consistent theory of inefficiency, according
to Rau. With work like his there may yet be betters
predictors of inefficiency. But knowledge of it will
be no doubt exploited quickly so as to remove it from
the market. Certainly at this time there is no demonstrable
long-term strategy for deciding how to exploit inefficiencies
such as Cooper and Rau have uncovered, much less for
choosing money managers that can do so consistently.
09-14-00